Showing posts with label corvette. Show all posts
Showing posts with label corvette. Show all posts

5 May 2008

The Cadillac Conundrum


GM has a problem that goes beyond product when it comes to Cadillac. The problem is that Cadillacs are sold in the same showrooms as Cobalts and HHRs. No, I'm not the first to bring up the point, and no, it's not some sort of revelation that this is a problem, yet I'm continually flabbergasted that such a sore thumb continues to be overlooked as Cadillac strives to become a legitimate luxury nameplate again.

Peter DeLorenzo, whose ravings can be found at Autoextremist noted last year that there were strong rumours about a possible mid-engined Corvette variant in the wings from Chevrolet. While the traditionalists immediately threw their hands up in the air and bemoaned the 'idiocy' of such a move, I would welcome it as it would allow GM to reconfigure their branding paradigm.

Imagine this world for a moment:

  • Pontaic/Buck/GMC operating under one roof, with Pontiac offering RWD performance cars, Buick offering FWD near luxury cars, and GMC offering SUVs and trucks
  • Chevrolet becoming a one brand dealership selling all of the mass market offerings, with an emphasis on economy and midsize cars, and with nothing costing more than 30k US if it's not an SUV or truck
  • Saturn continuing as the redheaded stepchild
  • A fully fleshed out Hummer lineup with competitors across the lineup to Jeep, from compact trucks to fullsize behemoths, all focused on offroading
  • And finally, a combination Cadillac/Corvette dealership
The last point is the most important. GM nees to 'spin off' Corvette into its own brand. This is a perfect opportunity for them- with the regular Corvette, convertible, Z06 and ZR1, there are already 4 distinct models in the lineup. Add in a mid-engined variant, and you'd have the makings of something special. The upside to this is that GM could sell expensive cars next to expensive cars as well, giving a halo effect to both the Corvette and the Cadillac lineup.

Of course, in the real world, this will not happen. And Corvette buyers will continue to jostle for dealer attention with Aveo buyers, and Cadillac buyers will be subjected to Cobalt mentalities when trying to buy XLRs.

Such is life.

4 September 2007

Super Corvette Gets a Name?


The future "super Corvette," often referred to as the Blue Devil, Corvette SS, or Z07, has been named the ZR1, according to Todd Lassa's blog on MotorTrend.com.

If this is true (and I say "if" because Motor Trend has had "scoops" before that turned out to be completely wrong), it's a good move for GM in my opinion. For those of us who reached driving age around the time the Corvette ZR-1 made its debut in 1990, the name conjures up images of the ultimate in Corvette performance at the time.

I still think the ultimate Corvette will be called the Corvette SS, but the ZR1 name (not hyphenated) is a better name choice than SS. Yes, apparently there was an SS variant of an old Corvette somewhere in the past, but only the biggest Corvette history buff/die hard will be able to make that connection. There's no such problem with Corvette ZR1.

Motor Trend also stated matter of factly that this specific model will have 650 horsepower. I was actually hoping for a little more, for bragging rights and all, but that's still an awful lot, more than I could imagine needing (or even being able to control safely). Now, 505 horsepower, that's a different story!

Absent public confirmation from GM on this car's name, I guess we won't know for sure until it debuts in concept form at the 2008 North American International Auto Show in Detroit next January. I'll be there in person to cover it!

22 August 2007

Next Generation Corvette To Put The Thrust Behind Your Butt?


Oftentimes insane Peter De Lorenzo at Autoextremist thinks so-

But after my conversations late last week with executives at the top of the company (who shall remain nameless for obvious reasons), I can tell you that the "idea" of a mid-engined "C7" Corvette has not only progressed far beyond the initial planning stages, the engineering on the car is well underway.
What's the impetus for such a drastic change in philosphy?

Apparently the forces behind the decision think they can make it work from a cost effectiveness standpoint, and they also feel it is needed to stay current in racing series and to re-establish and enhance GM as a technological leader.

...

Wait a second. All three of those reasons sound like perfectly legitimate business reasons to move ahead with the project. This is GM right?

17 August 2007

Cars That Should Be Buried for 50 Years

Now that the hype of Tulsa, Oklahoma's Plymouth Belvedere, which sat in an underground (and sometimes underwater) vault for half a century, has died down, I thought I'd take a look at which 2007 model year vehicles might be good to bury for 50 years.

Now, does "good to bury" mean that they are representative of the automotive landscape in 2007, or that they're vehicles we hate so much that our planet is better served by having at least one example underground away from human sight for 50 years? I decided on the former - the best representatives of what's popular with consumers in 2007. You may have a different list, and I'd love to hear any other suggestions or critiques of the list I came up with. Obviously, there's no "right" or "wrong" answer - it's just a fun exercise. I also have no delusions like the Tulsans did in 1957 that ANY of the vehicles in my list will be in style in "2,057," but I just want people 50 years from now to agree with some of my choices. So, let's get into the list!

2007 Honda Odyssey
The Honda Odyssey is arguably the best minivan on the market. Although Chrysler has two new vans ready for battle in this competitive-but-shrinking segment, Honda has set the benchmark with quality, comfort, family-friendly features, and decent handling and fuel economy for a vehicle of its size. They're also strong sellers and a strong profit driver for Honda.

2007 Chevrolet Silverado 1500
The full-size pickup truck market may be under attack from several angles - high gas prices, environmentalists, etc. - but the fact is, the two top-selling vehicles in the US are the Ford F-Series and Chevy Silverado. I was going to choose the Ford to bury, but since it's at the end of its life cycle and the Chevy was all-new for the 2007 model year, I'll give the nod to the Chevy. I chose a half ton because those are the most popular with personal use buyers who rarely need a pickup's carrying capacity.

2007 Toyota Camry
The Camry is the best selling car in the US, and has been for more or less the past decade. If any car defines what the public is driving in the US in 2007, it's the Camry. You see the darn things everywhere.

2007 Honda CR-V
The CR-V is all-new this year, and Honda came up with the right vehicle at the right time. While its competitors were shoehorning V6s into their "cute utes" (Toyota, Mitsubishi, Suzuki), Honda stuck with the four cylinder in a move that with the benefit of hindsight looks to be a master stroke. It gives much of the utility and elevated view of the road of larger SUVs with the fuel economy of a car. People love them - they're the #1 selling SUV in the country (even though they're not SUVs in the traditional sense).

2007 Toyota Prius
One of the founders of the "green" movement in cars, and far and away the most popular hybrid model, the Prius makes the list. I personally am tired of the way the car looks and would never drive something willingly with such an anemic powertrain, but people who have them seem to love them.

2007 GMC Acadia
The crossover segment is one of the few segments growing quickly right now - consumers really seem to take to vehicles that have much of the ground clearance, looks, and capabilities of truck-based SUVs, but with better fuel economy thanks to their unibody car-based platforms. The Acadia (along with its cousins the Saturn Outlook and Buick Enclave) are the leaders in the large crossover segment, which also can count the Honda Pilot, 2008 Toyota Highlander, and Mazda CX-9 as members. These vehicles have been well-regarded so far by the press and by customers, so the Acadia makes the list.

2007 Chevrolet Corvette
If you hopped into a time machine in 1968 and showed the owner of a new Corvette a photo of a 2007 Corvette, I bet they'd be able to figure out what it was you're showing them. The C6 Corvette has modern, yet classic lines with nearly all of the important, classic styling cues that define a Corvette (long hood, arched fenders, gills on the front fenders, four round taillights). I may be biased (since the C6 is my favorite new car), but I believe that someone in 2057 would be as thrilled to open a vault with a pristine 2007 Corvette as they would to open a vault with a pristine 1957 Corvette today. The Corvette is an icon, and I expect it to remain one.

2007 Jeep Wrangler Unlimited Rubicon
Another icon from a different era that survives, and even thrives, in 2007 is the Jeep Wrangler. Sales are up this year by huge percentages, thanks entirely to the introduction of the first four door Wrangler, called the Unlimited. The Wrangler Unlimited combines more than 90% of the two door's capabilities with much more passenger and luggage space (and more convenient access to the rear seat).

2006 Scion xB
The Scion xB is the vehicle most identified as a Scion by the general public, and Toyota's Scion division has gone from zero sales to a household name in just a few years, thanks to appropriately priced products, a new selling model (low prices, lots of standard equipment, and the only factory option is color and automatic or manual transmission), and Toyota's marketing dollars/acumen. Scions are generally customized by their owners (or by a dealer at the owner's behest), in a trend that many other manufacturers are trying to latch onto because of the healthy profit margins that accessories generate. I chose the 2006 model because there was no 2007 xB, and the 2008 is too wrong to make the list.

2007 BMW 335i Sedan
The 3-series BMW is the consummate sport sedan, and the new twin turbocharged 300 horsepower 3.0 liter I6 makes the current model the best non-M3 yet. The 3-series has also been its class benchmark for decades, and as hard as they try, the competition can't out-BMW the 3. The steering, handling, braking, shifting, and acceleration are simply out of this world, especially for less than $40,000.

So, which of the above ten cars should be buried? Or should it be something else? Comment below!

19 June 2007

2008 Corvette Pricing Announced

Well, another Corvette article this week...

Rick "Corvette" Conti, a Corvette specialist at EVS Chevrolet in Random Lake, WI, posted the 2008 Corvette pricing on his website today. To me, as a Corvette enthusiast (and wannabe owner), the most pressing questions about 2008 Corvette pricing were:
  1. How much will the base price increase, with the new LS3 6.2 liter engine?
  2. How much will the 4LT/3LZ trim package cost (leather wrapped dash/trim)?
  3. How much will the performance Z06-style exhaust cost?
Well, the news was actually pretty good. GM was prudent to keep the price increase relatively modest, in light of falling Corvette sales for 2007 versus 2006.

The base price (including destination) increased from $45,075 to $45,995, which is an increase of $920, or 2.0%. Included in the base price is a 7.5% horsepower increase (400 to 430) and standard XM and OnStar.

The 4LT/3LZ trim package, which includes everything the 3LT/2LZ packages (last year's top trim levels) get, plus the leather wrapped dash and door panel trim, adds $3,500 to the price of a 3LT/2LZ. Motor Trend predicted that it would cost $4,000 to $5,000, and said that those prices were worth it, so I guess $3,500 is reasonable. I don't plan on considering it if I get a new one, though...the budget would already be stretched pretty thin.

The NPP performance Z06-style exhaust, which adds 6 horspower for a total of 436, costs $1,195, which is about what I was expecting it to cost. No matter how good it sounds at wide open throttle, I don't think $1,195 for 6 horsepower is worth it to me.

The nice thing about XM and OnStar being standard in the base 1LT Corvette for 2008 is that, since they were previously standard in the 3LT, the price of a 3LT with no other options goes up only $480, from $50,020 to $50,500. That's only an 0.9% increase.

Kudos to GM for continuing to build a [relatively] affordable sports car! Now, fix the attitude of your Chevy dealers who don't let people test drive them.

14 June 2007

Test Driving The 2007 Chevrolet Corvette


Here's the review-













Yup. That's it.

Why is there no review you ask? Very simple. The local Chevrolet/Cadillac dealer in the area doesn't allow for new Corvettes to be test driven. At all. Now in my specific case, this isn't an issue, since I'm not buying such a vehicle. But I bring up a salient point at this time- I wasn't alone, and the person I was with WAS very much in the market for such a car. Also on his shopping list? The Cayman. Possibly the 911. The BMW Z4. The Mercedes SLK350. All sports cars, some of them more expensive than the Corvette, some cheaper.

Thus far, he had driven the Z4 and the SLK, and had an appointment set up with the local Porsche dealer to drive a Cayman (which was going to be moved out of the showroom just so he could drive it). Upon arrival at the Chevy dealer, we were approached by the salesperson, who promptly looked up if he had stock of what was required- a convertible Corvette with a stick. Lo and behold, he had one. And then the fun began:

Sales- So I've got one on the lot- what can I do for you?
Client- Well, I'd like to take it out for a test drive to get a feel for how it compares to the other vehicles I'm cross shopping.
Sales- We don't allow new Corvettes on test drives. But if you'd like, I have a used 2002 Corvette we can take out.
Client- (incredulous laugh)
Sales- No one ever asks for a test drive because they know they want it already.
Client- You're serious? You're actually assuming I will disregard the competition and lay down $70k on the spot today without a test drive because it's a Corvette?
Sales- Well, would YOU like it if your new Corvette had 500km on it when you bought it brand new? Plus, these are very expensive cars!
Client- So wait, you won't even let me test drive it with you in the car with me?
Sales- No.
Client- See you later.

...

So ended another unsuccessful sales call with a GM minion. The last time I saw a dealer act this way was at the downtown Lambo dealership- but then again, it's a Lambo. But a Chevy dealer???

Note to Bob Lutz- make your cars as great as you want- you still need to fix the sales departments outside of Saturn.