15 May 2008
12 May 2008
Over the past 15 months, Saturn has launched a complete line of vehicles including the Aura sedan, which won 2006 North American Car of the Year. Yet Saturn sales are down 15.4 percent through April.Let's see. An entirely new lineup. Every single car and SUV replaced with a new better model. Better quality. Better performance. Better everything. More overall models available in the lineup. And sales are down 15%. Isn't it amazing? Isn't this exactly what everyone with half a brain said would happen? The Aura continues to flounder. The Outlook is only going to see sales descend further once the Chevy Traverse hits the public. The Sky is niche and and will always have limited sales.
Who thought this was a good idea? Imagine if every single one of these vehicles was given to Pontiac, Chevy or Buick to help revitalize lineups that actually matter in the grand scheme of things? Already in a position where the margin for error is very small, GM keeps making errors, wasting money, and wasting vehicle launches.