Mercury Introduces Upscale Trim Level, Names It So It Sounds Vaguely Like A Russian Mail Order Bride

Or at the very least, a guide association based in Vermont.

I mean seriously, VOGA? That's what they came up with? Why is it that the most stupid ideas are the ones that consistently get chosen or are successful (relatively speaking) in life? Case in point- the other day I'm watching an informercial advertising some sort of weight loss belt that apparently vibrates in order to disintegrate fat cells. Yes, you read that right. And the scary thing is, I'm sure the thing has buyers for it.

What does this have to do with VOGA? I have no idea.

Source: Detroit News

24 Is The New 28

From the New York Times:

But S.U.V.’s and pickups are fast losing popularity in the face of $3-a-gallon gasoline, while the car market, dominated by foreign manufacturers, is growing.

Mr. Lutz sees hope in the fact that the company seems to have stabilized at just under 24 percent, versus the 28 percent that executives vowed to attain when he first arrived, even donning lapel pins with the number.

“Twenty-four is the new 28,” Mr. Lutz declared, given the company’s decision to pull back on rental car sales and huge incentives, as well as the intense industry competition.

How many minutes after Bob says something ludicrous do you think it takes for his brain to realize that his mouth said it?

My guess is 6. And a half.

Lipstick On Pigs

Exhibit A:


Exhibit B:


The 2008 Buick lineup is slowly hitting the streets. You might recognize it. You'll be driving along minding your own business when all of a sudden a giant maw will appear in your rear view mirror. You'll pause for a second and suspect that your rear view mirror may have a convex surface, thus accentuating the features of the former relatively svelte Buick facepiece. But you'd be wrong.

Yes folks. Buick has found the perfect way to reinforce the sales and buzz of the Enclave- giant black hole grilles.

What's sad is that GM CAN actually do a refresh nicely: