18 July 2007

Rolls-Royce Breathes A Sigh Of Relief- Chrysler Imperial Shelved

Apparently not happy with pillaging most Bentley styling cues with their Chrysler 300C sedan, a few years ago Chrysler decided to wade into deeper, more staid and upright waters- pillaging styling cues from Rolls-Royce. Perhaps emboldened by their then German taskmasters, who wanted to steal Bentley/Audi/VW thunder, they came out with the monstrosity pictured above, the Imperial.

What was the Imperial? A further stretched version of the 300C, with suicide rear doors, and a look that suggested it was straining to release a bowel movement. Probably not a good look for a vehicle destined to cost upwards of $50k US I think.

Seems like the current crop of Chrysler execs took a dose of Metamucil and came to the same conclusion, accord to the Toronto Star-

Chrysler confirmed yesterday that it has decided not to proceed with production of the bulky luxury car at the Brampton assembly plant.

Ed Saenz, manager of corporate communications for DaimlerChrysler Canada, attributed the demise of the project to escalating gasoline prices and more government regulations on fuel economy, which would cut into the vehicle’s popularity.
Read 'escalating gasoline prices' as 'we focus grouped this thing and people turned to stone', and 'government regulations on fuel economy' as 'we would need 2 Hemi engines to move this behemoth around', and you'd probably get a better idea of what Mr. Saenz was trying to say.

1 comment:

69Firebird400 said...

I'll give you the same comment I left about this news on Autosavant:

This automotive Frankenstein probably would not have succeeded even without the likely new CAFE requirements and gas at $3+ per gallon. It looks like a tank, and along with the Aspen (revealed around the same time), signaled the beginning of the end of Chrysler Design's hot streak. Anything since this car has been a swing and a miss.