18 July 2007
Even When GM Does Something Right, They Still Do It Wrong
Since everyone, their mom, and their 2nd cousin has apparently seen Transformers in the first two weeks of its release, I pose this question- which of the Transformers made the biggest splash in visual appeal and, to paraphrase C&D- 'gotta have it' factor?
No, not Optimus Prime, with his crappy flames.
No, not the supremely idiotic looking Megatron.
No, not the bird-like Starscream.
The correct answer is Bumblebee.
This was to be a crowning moment for GM- they had this movie all to themselves. One of the bad guys was a freaking Ford Mustang for God's sake! For one of the most pivotal characters in the movie, GM decided to throw their best at the wall, hoping it would stick- Bumblebee would be a Camaro.
At first, an old Camaro. But after spotting a new Camaro on the street, well, he would morph into a new Camaro.
There is something important in that last sentence. 'On the street'- in the movie, the new Camaro is spotted on the street. Silly me, I took that to mean that the new Camaro was actually, you know, OUT already. As did probably every 14-45 year old male in the audience of the movie who wasn't attached at the hip to an online news source. Unfortunately for them, the new Camaro ISN'T available yet. On the street. Or in a dealership. Or anywhere for that matter really. Well, maybe an autoshow. But you're definitely not allowed to sit in it.
And another idiotic decision on the part of GM comes to light. They blew their load in the biggest movie of the summer on a vehicle that isn't available until 2009. All that goodwill and publicity... for nada. Maybe another Transformers movie comes out in 2009 or 2010- but do they want to bank on that? And really, first impressions play a huge role- the Camaro might just well be old news by 2009.
So what other car should have been in its place? My vote goes to the Solstice- coincidentally used for Jazz in the movie. Or even the Corvette, if they wanted to play the 'old car turning into a new car' trick.
But the Camaro? A 2009 model?