15 November 2007

24 Is The New 28


From the New York Times:

But S.U.V.’s and pickups are fast losing popularity in the face of $3-a-gallon gasoline, while the car market, dominated by foreign manufacturers, is growing.

Mr. Lutz sees hope in the fact that the company seems to have stabilized at just under 24 percent, versus the 28 percent that executives vowed to attain when he first arrived, even donning lapel pins with the number.

“Twenty-four is the new 28,” Mr. Lutz declared, given the company’s decision to pull back on rental car sales and huge incentives, as well as the intense industry competition.

How many minutes after Bob says something ludicrous do you think it takes for his brain to realize that his mouth said it?

My guess is 6. And a half.

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