4 July 2007

The Massacre

Straight from the mouth of the horse.

GM dealers in the United States delivered 326,300 vehicles in June, down 24 percent, compared with year-ago monthly sales. The decline was partly attributed to a planned reduction of an additional 13,487 daily rental sale vehicles in the month. GM now has taken more than 92,000 daily rental vehicles out of the sales totals in 2007.
First things first- the daily rental bullshit is just that- bullshit. They were down 13,487 in daily rental sales for the month of June, but down 87,173 sales overall, so even if you take 13k sales out of that 87k figure, they're still in deep doo doo.

No Bobby and Ricky, June was one hell of a disaster month for the General.

Some of the brand highlights:

  • Buick down a solid 33% for the month, and down 28% for the year.
  • Chevy down 26.2% for the month, which accounts for a loss of about 54,000 vehicle sales for ONE MONTH for the 'volume' GM brand.
  • The Cadillac revival down over 30% for the month.
  • Saturn pulling in a 12% loss for the month, despite an almost complete vehicle lineup overhaul.

The picture gets even more depressing when you look at certain models.

For example:

  • Silverado 1/2 ton pickups were down 26% for the month, and are now down 2% for the year... and remember, this is an all new model. Their full-size brethren also suffered a 26% setback for the month.
  • The Sierra didn't do any better, down 29% of the month, and now down for the year to date as well.
  • The Aura is still selling under 5,000 units per month, putting it solidly in the 60,000 units per year category- all for a vehicle which has been pimped beyond belief to the masses... and with no buyer response.
  • The Equinox was down 50% for the month, losing 5,000 sales.
  • The G6 was down 38%, losing 7,000 sales.
  • The Cobalt was down 38%, with almost 10,000 fewer sales.
  • The Malibu was down 51%.
  • Even the once hot Solstice has fallen behind by 20% year to date versus last year.
Notice a trend here? All the volume sellers aren't doing volume!

About the only bright spots in the lineup this month were the Lambda triplets... and yet another further increase in Impala sales, which can only portend the end of the world. The biggest problem above and beyond the poor sales is this- when you take THIS ARTICLE into account, you realize that even these deflated sales numbers can be deflated further in terms of 'John Doe and his family' sales. Crazy.

Perhaps the truth is dawning on GM- the fix won't be quick. And when it arrives, the company may be long, long, long, long gone. But what do Lutz and Wagoner do? They continue to act like they're the big hosses in the barn... it's only a matter of time boys, only a matter of time.

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