4 July 2007
Honda: Looking Out For The New Grads Pulling In $100k Per Year
Most car companies have new grad programs. They usually are something along the lines of 'graduate and you receive X amount of dollars off your new car purchase'. GM goes and makes 2 payments for you. The one thing they all have in common however, is that they usually exclude expensive models, and concentrate on entry models in a brand lineup.
But no, not Honda.
Honda doesn't offer the Fit to new graduates.
Honda doesn't offer the Civic to new graduates.
Honda offers their grad rebate on the Accord, CR-V, Element...and wait for it, the S2000.
Not exactly 'young grad' nirvana. Well, okay, maybe the S2000, but then again, the S2000 has a $50k Canadian sticker price. Not exactly the type of money most new grads have to put down.
Why does Honda do this? Because they can. And they're pricks.