18 September 2007

Even The Good Moves That Ford Makes Blow Up In Their Faces

Perhaps the salespeople are part of the problem. It seems that nearly twenty percent of Ford’s sales team is trying to sell Ford Five Hundreds to customers instead of the new-for-2008 Taurus. About 60 percent of Ford salespeople are using the correct name some of the time, but still slip in the Five Hundred moniker on occasion.
Source- Winding Road

One can sympathize with the dealers of course, since if you type 'Ford Taurus' into Google image search, you get about 1 picture of the 2008 Taurus for every 23417 pictures of the previous generation Tauri. I think the one major issue with the name change, which all in all I think was a great idea by Ford by the way, was that the refresh of the Taurus nee Five Hundred didn't go nearly far enough to differentiate the models. Yes, there's a slimmed down ass end, and the glitzy chrome front end- but only the legally blind won't look at the new Taurus and not see the Five Hundred with a grille kit. It's probably not helping that every Ford salesperson is probably referencing the Five Hundred in their sales pitch- 'It's just like the Five Hundred but BETTER'. You know, that sort of thing.

Someone needs to punch whoever came up with Five Hundred in the first place right in the balls. Then they need to undertake a more drastic reskinning of the Taurus to send the Five Hundred into the trashbin of history, and make it a rule that it's never to be discussed. Send current Five Hundred owners to Chevy to get their cars serviced.

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