22 August 2007

Nissan To GT-R Buyers- 'Only We Can Gouge'

Nissan has come up with a fantastic way to win over potential buyers of their upcoming supercar entrant, the GT-R-

According to Jan Thompson, Nissan's vice president of marketing, in an effort to prevent buyers from selling their dealer-purchased Skyline GT-R immediately for a profit, Nissan is considering voiding the Skyline's warranty for the second buyer if the transaction takes place less than one year after the initial purchase.

So to make things very clear- Nissan dealers who will probably be taking thousands of dollars of markup on this car? Perfectly fine. People buying the GT-R to flip it immediately for a profit? Not perfectly fine. And finally, rich guy who gets bored of his cars easily and wants to sell his car? Not perfectly fine either.

Is option #3 a believable situation? Not in most instances. But it IS weird to hear of a car company essentially handcuffing buyers this way. A part of me hopes that the dealers fulfill their inherent greediness and mark up the vehicle so much that no one wants them at all... and are forced to come back down to earth... at which time no one will want to buy a GT-R anyways because of the idiotic warranty rule. Leaving, of course, all the models for me. For $2.99 apiece.

But of course, that's all just a dream.

(Source: Edmunds)

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